Lovely Luvli. I tried a surprisingly tasty tomato juice at the Fancy Food Show called "Smashing Tomato". Since it comes out of a jar, my expectations weren't high, but it was quite fresh and vital tasting. Enough for me to try sometime when it's offered at retail on the West Coast. Luvli hails from Boston and is making its way west. Wish I had some right now, sounds like a healthy thing for a cold.