Sunday, November 20, 2005

Cheap is good...but seawater beer? I have not tasted this, but how unusual!

"The craze for a cheap beer made out of sea water and raw malt has Japan's brewing industry hopping mad. Japan's biggest brewer Asahi said it was seeing a continuing slide in sales as more and more Japanese turned to the drink called happoshu. Asahi makes Japan's best-selling beer but in the past three months the company's operating profit has fallen more than 20%. The popularity of happoshu is hurting the sales of all Japan's big brewers. Asahi is trying to cash in on the craze by offering its own happoshu beers. And the government is flirting with the idea of a new happoshu tax to help the established brewers. According to one columnist at the Japanese website - Captain Japan - the only thing the success of happoshu proves, is that if a drink is cheap enough, it will sell, even if it tastes like medicine."

Special Thanks to Victoria Broadbent BBC World Business Report

1 comment:

acai said...

very good post i know im late but i like cheap stuff hehe